Bulk Mobile Messaging as a prerequisite marketing tool for enterprises

Continuous technological updations have changed not only our lifestyle but also our work style. Transformation of mobile and cellular technology has lead to the use of Bulk sms as a preferred choice by enterprises, especially for marketing purpose. Large target audience and mass campaigning have become a necessity for business these days, hence a new concept has emerged called the Bulk Messaging. Bulk SMS gateway is a system with which organizations/ institutions enable themselves by way of sending or receiving large volumes of SMS with the help of bulk mobile messaging solutions. An important thing to be focused is the number of characters used in a SMS needs to be restricted to 160. The Bulk messaging service follows a specific channel with particular bandwidth limitation. The service also facilitates in receiving delivery reports for the sent SMS. The most useful feature of this service is that a single SMS can be forwarded to a large volume of database instantaneously. The bulk messaging tool also empowers the sender to have a unique sender Id that user desires to use for their brand promotion.

Bulk text messaging basically refers to an advertising medium where the organizations send single promotional information to many individuals at the same point of time.  Many reputed companies are making use of enterprise mobile messaging for promoting their products because of its low cost nature. The advantages of Bulk messaging services are cost effectiveness, time saving, instant delivery of messages and instant measurable response for the sent SMS from the recipients. Thus SMS marketing provides a sure shot method for reaching a wide base of clients; more and more companies are using this method to reach out to their client base as it can be delivered without any geographical boundaries with guaranteed delivery to the recipients. Another advantage of using SMS as a medium of marketing is that chances of remembering a SMS is higher than remembering an email and also that the reach of short messaging service (SMS) is very wide spread.  By using a bulk sms gateway, users can deliver bulk sms’s worldwide quickly and reliably for running competitions, marketing campaigns, sending notifications to employees, notifying customers of deals, promotions and events etc.

The potential in the mobile messaging service is huge and therefore there shall be continued growth of text messaging. No organization or brand can afford to be left behind in the rapidly evolving market place. The use of bulk sms is the best and the quickest way to reach out to your customers.

ValueFirst Messaging Private Limited provides bulk SMS service solutions for large, medium and small enterprises. ValueFirst provides a unique, end-to-end, global carrier-grade mobile data service. The mobile data service offering includes “plug and play” application licensing and hosting. ValueFirst employs a sound partnership with mobile operators and a clear focus on mobile messaging. ValueFirst’s Mobile Messaging Platform is capable of delivering SMS services to virtually any CDMA/GSM mobile handset.

SMS ME ON provides your new address on 56070

SMSMEON provides you the opportunity to acquire your own “FREE” unique Identity (commonly known as keyword on a short code) on the mobile. This Keyword could be a reflection of your personality or name. It is the first platform in India which allows you to choose and block a “Keyword” of your choice completely free of cost on your mobile.

SMSMEON- as the names says it all “You can SMS ME ON my Keyword which is my own personal address on the mobile to know more about me & be privy to the latest happenings in my life”. You can use SMSMEON either through the web or through your mobile.

Example: – if your name is Aakash then you now have the opportunity to block AAKASH as a keyword on the short code 56070. When someone SMSs the keyword AAKASH to 56070 then he will get the status message that has been set by AAKASH against his keyword. SMSMEON is simple to use and best way to reach out to your people even when you are on the move. Well now you don’t need to post messages in each of your friends’ pages or send a SMS to each one of them. Just update your status message through web or from your mobile, and all your friends seeking you out can get updates on you through mobile by just texting your keyword to 56070.

Priyaa Gupta CEO – SMSMEON.COM says “Just like email is a users identity on the web, SMSMEON.COM is a unique initiative which will for the first time allow both individuals and enterprises to get mobile identities of their choice on the mobile and will allow everyone the flexibility to use this identity for personal or business communication. Potentially this can be very disruptive as it will allow millions of users and thousands of enterprises to use the power of mobility in a personalized manner like they have never experienced before” SMSMEON has been launched by SpotOn Media Pvt. Ltd. (SpotOn), an initiative incubated by ValueFirst Messaging Private Ltd .

About ValueFirst Messaging:

ValueFirst empowers its customers to communicate between varied IT back-end systems and mobile phones using SMS Services. ValueFirst provides a unique, end-to-end, global carrier-grade mobile data service. Its mobile data service offering includes “plug and play” application
licensing and hosting. Employing a partnership with Mobile operators and a clear focus on SMS mobile messaging.

Vish Bajaj,CEO of ValueFirst applauded and expressed his confidence in the innovative initiative of SpotOn. According to him, SMSMEON will become an integral part of people’s business card. Apart from the fun element,consumers and businesses will be able to conduct meaningful information exchange with their target audience.

SpotOn Media is a digital media company aggregating opted in SMS inventory and is one of India’s first SMS Ad Network SpotOn via its platform & device independent approach aims to establish itself as a “platform agnostic”digital solutions company specializing in communities and new media advertising.

To know more, simply log onto www.smsmeon.com

GMail gets SMS text messaging for chat… almost

GMail users will be able to chat with their buddies via SMS within two weeks. As a matter of fact, the feature was unveiled two days ago through Google Labs, but due some glitches the search giant decided to pull it off for “probably 2 weeks.”

Here’s how it should work:

Once the option is turned on from the Labs, start typing a phone number into Chat’s search box and you’ll see the option to send an SMS. If you already have a phone number stored in your Google contacts, select a friend with whom you want to chat, and you’ll see an option to send them an SMS. Alternatively, you can hover over or click on anyone in your Chat buddy list to send them an SMS.

Sounds perfect! Now Google folks if you could hurry up with the glitch fixing process we’ll love you even more.

Value Added Services (VAS) contributes more in the exponentially growing Indian telecom sector

In the exponentially growing Indian telecom sector, Value Added Services (VAS) contributes over 7% of the total revenue for operators. SMS is the highest contributor to VAS in India. Easy to use, instantaneous and reliable, SMS is widely used by individuals all across the country to communicate. Hence, it comes as no surprise that enterprises have also started incorporating SMS gateway based services to suit varied communication needs.

Enterprises have realized that improving efficiency within the organization requires improving efficiency in their communication systems. Mobile messaging services are enabling enterprises to send emergency alerts and notifications to support various aspects of their business. Be it customer service, marketing, IT or SCM, these solutions have found invaluable applications in the various departments of an enterprise. Organizations are continuously experimenting with how these SMS gateway based services can help improve workflows within their enterprise and also enhance customer experience. The most common use of mobile messaging services is believed to be for promotions.

ValueFirst has launched a nation-wide survey on Enterprise Mobile Messaging – Current Scenario and Future Trends

ValueFirst has launched a nation-wide survey on Enterprise Mobile Messaging – Current Scenario and Future Trends in July 2008. Respondents included senior management from over 120 large & medium enterprise customers of ValueFirst: Below are the Executive Summary and Key Findings of the report.

Enterprise mobile messaging has grown exponentially in India. The current stage of enterprise mobile messaging is nascent and a large number of enterprises that are using mobile messaging services are in a nascent stage in terms of its utilization. There is a critical need for the awareness on mobile messaging to grow. Also, tracking performance metrics and wide scale adoption beyond customer services will help the enterprises take benefit in a more effective manner.

Specifically,
1. Features such as cost effectiveness, ease of use, wide reach, easy implementation and real-time messaging capabilities have driven enterprises to adopt mobile messaging services to improve their internal and external communication systems;

2. Mobile data services have found critical applications in various areas of functioning of an enterprise, be it marketing, customer services, supply chain management or IT;

The usage of mobile messaging services spans a wide arena of verticals such as banking and financial service institutions, stock broking, automotive, IT, marketing services, manufacturing and retail.

KEY FINDINGS – CURRENT SCENARIO AND FUTURE TRENDS

1. Lack of awareness – 41% of the respondents admit that their knowledge about the mobile messaging market is either “average” or “poor”, implying a general lack of knowledge about the industry;

2. RoI calculations not done - 89% of the enterprises are yet to implement any performance measures to assess the value proposition of the mobile messaging services. This means that the enterprise mobile messaging is yet to reach significant spend for the enterprises to keenly monitor the return on investment.

3. Customer services uses the most - 56% of the enterprises are using mobile messaging solutions to provide better service to their customers;

4. Competitive advantage – 84% of the enterprises feel that using mobile messaging services provides them with a competitive advantage over enterprises not using these services;

5. Positive outlook - 87% of the enterprises say that their use of mobile messaging services will increase significantly over the next one year.

CLICK HERE To watch out detailed report.