Archive for the ‘Uncategorized’ Category

mobile value added service

October 29, 2009

In the exponentially growing Indian telecom sector, Value Added Services (VAS) contributes over 7% of the total revenue for operators. SMS is the highest contributor to VAS in India. Easy to use, instantaneous and reliable, SMS is widely used by individuals all across the country to communicate. Hence, it comes as no surprise that enterprises have also started incorporating SMS gateway based services to suit varied communication needs.

Enterprises have realized that improving efficiency within the organization requires improving efficiency in their communication systems. Mobile messaging services are enabling enterprises to send emergency alerts and notifications to support various aspects of their business. Be it customer service, marketing, IT or SCM, these solutions have found invaluable applications in the various departments of an enterprise. Organizations are continuously experimenting with how these SMS gateway based services can help improve workflows within their enterprise and also enhance customer experience. The most common use of mobile messaging services is believed to be for promotions.

Share trading on mobile phones to be allowed

October 15, 2009

The quickest way of making — or losing — money on the stock market will open up when the Securities & Exchange Board of India (Sebi) permits investors to trade using their handsets. The regulator has just taken the first step.

On Thursday Sebi announced on its website that it would see if its trading framework on the internet could be extended to wireless technology. Such trading will, of course, be subject to several safeguards and rules. Sebi invited comments from market players on the rules by June 15.

The tentative rules will allow only registered stockbrokers, with internet- based trading services, to extend the facility to handsets. “A broker/ member who desires to provide trading through the wireless medium will be required to take approval from the stock exchanges,” Sebi said.

All requirements applicable to internet- based trades will also apply to trade on handsets.

Anup Bagchi, executive director of ICICI Securities, described it as a “path- breaking” policy that, riding on the telecom boom, would aid “democratisation of access to the equity market.”

For safeguards, Sebi prescribed secure access, end-to-end encryption and security of handset- to- server communication. User identification, authentication and access control could be ensured with user ID, passwords, smart cards and biometric devices to prevent misuse.

Sebi said network security protocols must be as per prevalent industry standards and sound audit trails must be available for all transactions through handsets.

Information sent to handsets should be timely and not put the users at a disadvantage vis-à-vis other means of communication. Order confirmation, modification or cancellation must be provided to the investor, who must also get trade confirmation, along with history of trades.

In case the network fails, alternative means of communication such as telephone or internet should be available, Sebi said.

When Sebi finally allows stock trades on handsets, it will add substantially to mobile commerce, which is still in its nascent stage in India. Though payments through handsets are picking up, mobile commerce is nowhere near that of some smaller Asian countries. India has nearly 300 million mobile subscribers and the growth has been between 10 and 13 million every month.
Manoranjan Mohapatra, Comviva Technologies (earlier Bharti Telesoft) CEO, said, “The Sebi move is encouraging to the mobile industry. The contribution M-commerce to value- added services (VAS) is still low.”
Industry estimates put the VAS market at Rs 5,780 crore, which is projected to grow to Rs 16,520 crore by 2010.
M-commerce includes monetary transactions like payment of bills, movie tickets, shopping and sending gifts.
Gagan Chadha, CFO of ValueFirst Messaging, welcoming the Sebi step, said, “M-commerce is a great tool. We are already talking to mutual funds and brokerages to to facilitate payments through handsets.”

value first acquires mobile VAS firm cellnext

October 7, 2009

Mobile data and SMS services company Valuefirst has acquired Delhi-based Cellnext Solutions, a subsidiary of the Escorts Group for an unnamed sum. Equirus Capital was the advisor for the deal.

Cellnext was established in 2000 as part of Escorts Group owned telco Escotel Mobile Communications; Escotel was divested and sold to Idea Cellular in 2004 when the group decided to focus on its engineering businesses and disposed of all non-core businesses. Cellnext has clients including Tata Sky, LIC,  Citi Financial, American Express, ICICI Bank,  as well as operators such as BSNL, Airtel, Idea, Vodafone, MTNL, Reliance, Spice, BPL. It offers an m-commerce platform called cellPAY.

Escorts group apparently put Cellnext on the block last year, but no sale took place because of the prevailing market conditions and low valuations. There were rumours over the last two months that Mobile VAS companies were in talks with Cellnext, according to sources.

Separate Brand Identities: Why?

Valuefirst plans to maintain Cellnext as a separate entity and the brands will not be merged. This is usually done when the buyer does not want to alienate valuable clients of the other company, or because the brands are almost equally powerful. However, in this case the enterprise customer base for the two firms overlap, so will this move to retain separate brands really help in the long term?

Cellnext’s focus has been primarily B2B, with products such as cellPUSH, Cellexpress shortcode platform, cellDIAL, MMS platform cellPAPER, cellTRUST and Cellmonitor. It also has a m-payment platform cellPAY and pre-paid voucher system cellMONEY.

Valuefirst offers SMS services for enterprises, a direct-to-consumer push SMS service called Alertrix and the shortcode 56070 (Cellnext owns the shortcode 56677). Will it now shift its product focus entirely to B2C?